RETAIN TO REIGN.

Turn installs into active and engaged players.

 

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RETAIN TO REIGN.

Turn installs into active and engaged players.

 

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HOW TO RULE USER RETENTION 

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ANALYZE YOUR
AUDIENCE

 

Find your high-value users and know what makes them tick. Run a pre-launch analysis of your app audience.

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OPTIMIZE YOUR
AD SPEND 

 

Predict churn for app users and adjust bids with churn scores to maximize ROAS and allocate budget smarter.

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BRING IN MORE
REVENUE

 

Increase user loyalty by retargeting existing users: new installers, active users, and paying users.

WHat makes us unique

Website-Homepage-Proven ROAS

Proven ROAS

Rely on proven retention strategies across all app verticals to drive high ROAS. 

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Churn Based Bidding

Not only our DSP is custom-built to run efficient retargeting campaigns and eliminate noise from inaccurate bid requests, but it also scores users based on their churn probability and segments them accordingly.

By integrating churn prediction into our bidding strategy, we outperform standard bid price models and consistently deliver strong ROAS.

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Creative Design

Launch unforgettable campaigns tailored to your app. Leverage videos and playables crafted by our in-house creative team and powered by our Creative platforms.

We also collaborate with partners like Craftsman+ and Playable Factory to streamline your workflow and accelerate your creatives go-to-market.

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Privacy Compliance

We are fully compliant with GDPR and COPPA regulations. Our legal team is readily available to review any required documentation and ensure that every campaign runs within the appropriate legal framework. With Adikteev, you gain all the tools you need to drive retention success—while operating in a privacy-first environment.

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Retargeting expertise

Our DSP is fully dedicated to retargeting—no UA, no unnecessary complexity, no extra cost.
It’s lean, efficient, and built to re-engage the right users at the right price.

Before launching, our team analyzes your entire app audience to design a custom setup based on your goals.
With 13 years of experience, we know what works—and how to make it work faster.

 
TESTIMONIALS

Adikteev are one of King's most important retargeting partners for performance marketing. Performance is impressive, with Adikteev delivering significant spend and reactivation volumes while hitting our targets. The level of service we've received has been key to the success of our partnership, not just from responsiveness but also for test ideas and willingness to try something new.

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Simon Hales

Associate Director Performance Marketing | @ King

Adikteev's strategic approach to retargeting let us expand our campaigns across multiple countries without compromising on performance. Their expertise in audience segmentation and continuous optimization has been the reason we’ve achieved our growth objectives again and again.

Dmitry Panteleev

Dmitry Panteleev

Head of Digital Marketing | @ Joom

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Adikteev’s CTV performance blew past our expectations. Their approach—especially the predictive buying logic refined through retargeting—helped us reach new, high-quality users more effectively than any prior CTV partner

Colin Tong

Colin Tong

Sr. Growth Marketing Manager | @ Tech Tree Games

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Adikteev team members are extremely personable and they go the extra mile.

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Brett Patterson

Vice President of User Acquisition | @ Influence Mobile

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Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markts.

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Irina Dan

Senior Performance Marketing Manager | @ Lifesum

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We've been very impressed with Adikteev's transparency, openness and attention to detail. They've been extremely responsive to our app's needs, and their expertise have helped us protect our user  acquisition investment and better target our users.

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Nick Cullen

User Acquisition Manager | @ GameHive

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Adikteev has been a partner we can rely on from setup to execution of our retargeting campaigns. They have advised us on the best strategy for our users, and taken our perspective into account when it comes to which users to target. We’re also extremely pleased with their incrementality testing abilities, and have gotten a real sense of our campaign performance as a result.

Author-Rola

Rola Nubani

UA Manager | @ Clawee

Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.

Author-Krisztina

Krisztina Simon

Retargeting Lead | @ Product Madness

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Working with Adikteev gave us the ability to make our app re-engagement strategy successful. We had control over every aspect of our campaigns and the team paid close attention to the performance.

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Anton Nesterov

Senior Marketing Manager | @ Pixonic

Working with Adikteev really changed the way we think about retargeting. Their collaborative, data-driven approach helped us question a lot of assumptions we didn’t even realize we were making—and it's made a real difference in our results.

Paula Rodrigo / Gamze ?akilci

User Acquisition Manager | @ Product Madness

Adikteev’s retargeting strategy helped us scale efficiently without sacrificing performance. With iOS 360, we expanded our reach significantly while improving return on ad spend. Their expertise in segmentation and optimization has been instrumental in making retargeting a core part of our growth strategy.

Aleksei Krizhanovskii

UA Producer | @ Belka Games

 

Read the latest from Adikteev

The latest app re-engagement newS

  

OUR PARTNERS

 READY for new adventures?

LET'S HAVE EPIC DISCUSSIONS.

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 READY for new adventures?
 
LET'S HAVE EPIC DISCUSSIONS.
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Read the latest from Adikteev

The latest app re-engagement news

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