分析用戶的搜索意圖非常重要。搜索意圖指的是用戶搜索查詢背后的目的，大致可以分為四類：
定義搜索意圖可以幫助你在研究過程中更容易地定位和優先選擇正確的關鍵詞。例如，你可以分析潛在客戶在購買周期的不同階段使用的搜索詞，以捕捉一組全面的種子關鍵詞。
確定關鍵詞的搜索意圖有哪些方法？首先，可以通過檢查其語義和語法來手動識別。但是，這種方法難以提供準確的意圖識別。不同的查詢可能包含多種搜索意圖，這使得手動分類變得挑戰重重且常常帶有主觀性。
一種更復雜的技術是通過分析 SERP布局和功能來確定搜索意圖。該技術涉及檢查搜索引擎如何解釋和響應特定查詢。例如，產品列表、知識面板、精選摘要，可以推斷出搜索引擎對用戶意圖的理解。這種方法通常由各種 SEO 工具應用。
如何獲取多個關鍵詞的精確搜索意圖？例如，你可以借助 DataForSEO Labs 的搜索意圖端點來實現這一點。使用此端點，你可以在一次請求中輕松檢索最多 1000 個關鍵詞的搜索意圖。此端點采用自定義機器學習算法，通過分析語言關鍵字屬性和來自 Google SERP 的數據來檢測搜索意圖。
“搜索意圖”端點也可以在 Google Sheets 連接器中使用。要訪問該端點，請導航到菜單中的工具 – 關鍵詞建議 – 搜索意圖。在工作表中，輸入關鍵詞，指定位置和語言，然后點擊“運行”按鈕以發送請求。
獲得結果后，單擊“保存”按鈕進行保存并開始另一個關鍵字列表。
如果您已經為您的商店建立了網站并將其連接到 Google Search Console，則可以從那里獲取一些關鍵字數據。這可以深入了解人們使用哪些術語來查找您的網站。此外，您還可以找到您在其他任何地方都找不到的關鍵字排名的基本指標，例如關鍵字點擊次數。
您可以瀏覽 Google Search Console 中的“效果”部分，查找您的網站排名的關鍵字及其指標。“查詢”表顯示哪些關鍵字的點擊次數、展示次數和搜索結果中的平均排名最多。此工具還顯示自然點擊率 (CTR)，幫助您衡量關鍵字的有效性。
（圖片來源：SEOPress）
此外，Google Search Console 有自己的 API，您可以使用它來發現您的網站已經排名的更多關鍵字。您可以在一次向 Google Search Console API 的請求中獲取最多25,000 個關鍵字，并按點擊次數、展示次數和 SERP 上的排名對結果進行排序。
要訪問 Google 搜索 API，請按照Google Cloud Platform Console中的一系列步驟操作。首先，導航到控制臺并創建一個新項目或選擇一個現有項目。進入項目后，轉到“API 和服務”部分。在那里，您需要搜索“自定義搜索 API”并為您的項目啟用它。啟用 API 后，您可以創建憑據并獲取 API 密鑰。此密鑰將允許您驗證對 Google 搜索 API 的請求。完成這些步驟后，您就可以開始進行 API 調用了。
Google Search Console API 提供的關鍵字數據也更加精確，您可以獲取不同時間范圍內的數據。使用這些數據，您可以概述哪些字詞帶來了最多的點擊次數和展示次數，并將它們包含在您的種子列表中。
在那里，您需要搜索“自定義搜索 API”并為您的項目啟用它。啟用 API 后，您可以創建憑據并獲取 API 密鑰。此密鑰將允許您驗證對 Google 搜索 API 的請求。完成這些步驟后，您就可以開始進行 API 調用了。
Google Search Console API 提供的關鍵字數據也更加精確，您可以獲取不同時間范圍內的數據。使用這些數據，您可以概述哪些字詞帶來了最多的點擊次數和展示次數，并將它們包含在您的種子列表中。
?
現在您已經創建了種子關鍵詞列表，下一步是使用更具體的關鍵詞來擴展它，以吸引更多流量和潛在客戶。我們將探討實現此目的的幾種方法。
首先使用關鍵字修飾符來創建種子關鍵字的變體。修飾符可以包括形容詞、位置或目的（例如，“最佳植物蛋白”、“實惠的維生素復合物”、“跑步者的運動營養”）。
您可以通過不同的方式獲得帶修飾符的新關鍵字。首先，您可以使用付費或免費的關鍵字工具。例如，Google 關鍵字規劃師是一款用于查找廣告系列關鍵字的免費工具，但您也可以使用此處的數據來擴展關鍵字列表。您可以通過創建 Google Ads 帳戶來訪問它，并且您無需啟動廣告系列即可進行初步關鍵字研究。但是，問題是，除非您在 Google Ads 帳戶中啟動了廣告系列，否則無法獲得詳細的關鍵字指標。
在這里，您可以插入種子關鍵詞，并獲得一些帶有修飾符或您以前從未見過的完全不同的關鍵詞的額外想法。此外，您還可以查看和篩選列表以查找更多相關關鍵詞。
另一種提取帶修飾符的關鍵字的便捷方法是使用DataForSEO Google Ads API“Keywords For Keywords”端點。此端點基于 Google Ads API，可直接從中檢索數據。您最多可以指定 20 個關鍵字，并在一次請求中獲取多達 2000 個關鍵字建議。除了相關關鍵字外，此端點還會檢索與關鍵字相關的指標，如搜索量和競爭指標。使用此端點，您可以獲取許多關鍵字來擴展您的關鍵字列表。
讓我們看看如何使用此端點獲取關鍵字。首先，調用“關鍵字的關鍵字”端點。您可以在我們的專門文章中了解有關如何使用 DataForSEO API 端點的更多信息。
POST: https://api.dataforseo.com/v3/keywords_data/google_ads/keywords_for_keywords/live
在響應字段中，指定 language_name、location_code 或 location_name 和關鍵字。您還可以使用 date_from 和 date_to 設置日期范圍，并在 sort_by 字段中指定排序選項。
請求的結構應如下：
[
{
"location_code": 2840,
"language_name": "English",
"keywords": [
"sports nutrition"
],
"date_from": "2024-03-01",
"date_to": "2024-06-01",
"sort_by": "search_volume"
}
]返回結果如下：
{
"version": "0.1.20240626",
"status_code": 20000,
"status_message": "Ok.",
"time": "6.3170 sec.",
"cost": 0.075,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "07081901-1535-0368-0000-209b6cbae14f",
"status_code": 20000,
"status_message": "Ok.",
"time": "6.2546 sec.",
"cost": 0.075,
"result_count": 1344,
"path": [
"v3",
"keywords_data",
"google_ads",
"keywords_for_keywords",
"live"
],
"data": {
"api": "keywords_data",
"function": "keywords_for_keywords",
"se": "google_ads",
"location_code": 2840,
"language_name": "English",
"keywords": [
"sports nutrition"
],
"date_from": "2024-03-01",
"date_to": "2024-06-01",
"sort_by": "search_volume"
},
"result": [
{
"keyword": "vega protein",
"location_code": 2840,
"language_code": "en",
"search_partners": false,
"competition": "HIGH",
"competition_index": 100,
"search_volume": 22200,
"low_top_of_page_bid": 0.07,
"high_top_of_page_bid": 3.11,
"cpc": 1.52,
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 22200
},
{
"year": 2024,
"month": 4,
"search_volume": 22200
},
{
"year": 2024,
"month": 3,
"search_volume": 27100
}
],
"keyword_annotations": {
"concepts": [
{
"name": "vega",
"concept_group": {
"name": "Other Brands",
"type": "OTHER_BRANDS"
}
},
{
"name": "protein powder",
"concept_group": {
"name": "Supplement",
"type": null
}
},
{
"name": "protein",
"concept_group": {
"name": "Nutrient",
"type": null
}
},
{
"name": "powder",
"concept_group": {
"name": "Product",
"type": null
}
}
]
}
},
{
"keyword": "gatorade protein bars",
"location_code": 2840,
"language_code": "en",
"search_partners": false,
"competition": "HIGH",
"competition_index": 100,
"search_volume": 22200,
"low_top_of_page_bid": 0.3,
"high_top_of_page_bid": 2.09,
"cpc": 1,
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 18100
},
{
"year": 2024,
"month": 4,
"search_volume": 22200
},
{
"year": 2024,
"month": 3,
"search_volume": 22200
}
],
"keyword_annotations": {
"concepts": [
{
"name": "gatorade",
"concept_group": {
"name": "Other Brands",
"type": "OTHER_BRANDS"
}
},
{
"name": "protein",
"concept_group": {
"name": "Nutrient",
"type": null
}
}
]
}
},
{
"keyword": "zeus nutrition creatine",
"location_code": 2840,
"language_code": "en",
"search_partners": false,
"competition": null,
"competition_index": null,
"search_volume": 0,
"low_top_of_page_bid": null,
"high_top_of_page_bid": null,
"cpc": null,
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 0
},
{
"year": 2024,
"month": 4,
"search_volume": 0
},
{
"year": 2024,
"month": 3,
"search_volume": 0
}
],
"keyword_annotations": {
"concepts": [
{
"name": "Non-Brands",
"concept_group": {
"name": "Non-Brands",
"type": "NON_BRAND"
}
},
{
"name": "creatine",
"concept_group": {
"name": "Supplement",
"type": null
}
}
]
}
}
]
}
]
}然后，您可以復制結果和指標以進行進一步闡述，或者從另一個種子關鍵字列表開始。
使用自動完成功能也是用其他關鍵詞豐富列表的有效方法。它存在于不同的搜索引擎中，并根據用戶的實時輸入生成查詢。
例如，您可以在 Google 搜索欄中插入關鍵詞短語、使用修飾符或將光標指向關鍵詞短語的不同部分以獲得各種結果。為了獲得與電子商務更相關的結果，您還可以使用亞馬遜等現有主要在線零售商的自動完成功能。
如果您想使用自動完成功能進行大規模關鍵字研究，您可能需要大量數據。手動抓取非常耗時，而且您需要技術專業知識來避免 Google 的反抓取措施。
為了避免這些困難，您可以使用 DataForSEO 的Google Autocomplete API。借助此 API，您可以以編程方式訪問自動完成數據，并幾乎立即獲得大量數據。Google Autocomplete API 也易于使用且具有成本效益，尤其是對于大規模關鍵字研究而言。
另一種擴展關鍵字列表的流行方法是全文搜索算法。它是一種通過檢查每個文檔或記錄中的單詞來搜索數據庫中的文檔或記錄的技術。與簡單的關鍵字搜索不同，全文搜索允許用戶根據文檔的全部內容查找相關信息。全文搜索會考慮主題、措辭、引文或其他文本屬性。
全文搜索需要收集大量與您的領域相關的文本并進行審查。考慮到所涉及的文本數據量，您應該創建一個結構化的數據庫并使用特定算法對其進行分析并提取相關的關鍵字創意。
但在 DataForSEO 中，我們創建了一個解決方案，讓您從所有這些復雜的工作中解脫出來。借助DataForSEO Labs 的“關鍵字建議”（類似關鍵字）端點，基于全文搜索算法，您可以輕松獲得相關關鍵字列表。該端點僅返回包含您在請求中設置的關鍵字的搜索詞，并在指定關鍵字之前、之后或之內添加其他單詞。
您還可以將此端點與我們的 Google Sheets 連接器一起使用，以快速獲取結果。首先，導航至工具—關鍵字建議—類似關鍵字。然后，指定種子關鍵字、位置、語言以及您想要獲取的建議數量。完成后，點擊“運行”按鈕。
衡量關鍵詞的潛力建立關鍵詞列表后，以確保您定位的是最有價值的詞匯。這對于評估哪些關鍵詞最有可能為您的網站帶來有價值的流量和轉化至關重要。
獲取關鍵詞的指標數據是評估關鍵詞潛力的第一步。讓我們來看看一些重要的關鍵詞指標、它們的意義以及如何估算。
了解搜索量，首先，關鍵詞的搜索量用于估計在特定時間段內對某個關鍵詞的搜索次數。搜索量數據的主要來源是 Google 和 Bing。它們提供了過去一個月的搜索量數據，因此通常按月來測量。例如，可以通過 Google Ads API 從 Google Ads 獲取搜索量數據。如關鍵詞展示次數，可以利用其他類型的信息，比如關鍵詞的展示次數，來進一步細化搜索量，從而得到更準確的數據。
另一個估算搜索量的來源是點擊流數據。它是在用戶瀏覽互聯網時收集的信息，記錄了用戶在搜索引擎中輸入的詞語、訪問網頁的順序以及點擊等行為。點擊流數據是從各種瀏覽器插件、擴展程序和其他應用程序中獲取的。
然后對點擊流數據進行處理，并結合特定的系數來估算搜索量。基于點擊流的搜索量可用于更準確地計算關鍵詞的整體搜索量。
如何獲取關鍵詞的搜索量？ 您可以使用多種方法來獲取搜索量。通常，可以直接從 Google Ads API 中獲取搜索量數據，但這需要您獲得開發者令牌。使用 SEO 工具也是一種選擇，不過搜索量的準確性可能會因工具不同而有所差異，這取決于它們采用的估算方法。
DataForSEO 提供了一種解決方案，即通過 DataForSEO 關鍵詞數據 API 的“搜索量”端點來檢索搜索量值。這個解決方案基于 Google Ads 的數據，因此您無需啟動廣告活動就能輕松獲取關鍵詞的搜索量，同時不受 Google Ads 的限制。
為了快速獲取搜索量數據，您可以將此端點連接到 Google 表格，但如果使用我們與 Make.com 平臺的集成，則能更方便地獲取搜索量數據。使用這些工具，您可以輕松創建自定義的數據流。您只需為搜索量端點創建一個場景，將其連接到包含關鍵詞的表格，然后運行該場景以獲取搜索量數據。
以下是 Google 表格中的示例結果：
按照我們的集成指南，您可以輕松地將關鍵字搜索量拉到 Google 表格。
在評估關鍵詞的搜索量之后，您還必須考慮到網站可能很難對某些關鍵詞進行排名，尤其是在搜索量很高的情況下。關鍵詞難度指標有助于識別具有良好流量潛力且競爭較低的關鍵詞。它通常表示在特定關鍵詞的前 10 個自然結果中排名的難度。在 DataForSEO Labs 的“批量關鍵詞難度”端點中，關鍵詞難度分數是通過分析某些關鍵詞的前 10 個網站的排名并評估每個結果的域名排名和頁面排名來計算的。該指標通常表示為 0 到 100 之間的值，其中 0 表示幾乎沒有競爭，100 表示競爭異常激烈。
讓我們解釋一下如何使用 DataForSEO Labs 的“批量關鍵詞難度”端點來評估關鍵詞難度。此端點在單個 API 請求中提供最多 1,000 個關鍵詞的關鍵詞難度指標，這對于大規模關鍵詞研究非常方便。
首先，調用批量關鍵字難度端點：
POST: https://api.dataforseo.com/v3/dataforseo_labs/google/bulk_keyword_difficulty/live
在數組中指定location_name、、language_name和最多 1000 個關鍵字keywords。
請求示例：
[
{
"location_code": 2840,
"language_code": "en",
"keywords": [
"sports nutrition",
"vegan protein",
"food supplement shop",
"plant based protein"
]
}
]之后，你將獲得 JSON 格式的結果：
{
"version": "0.1.20240626",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0891 sec.",
"cost": 0.0104,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "07081905-1535-0392-0000-2d5b77992ada",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0315 sec.",
"cost": 0.0104,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"bulk_keyword_difficulty",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "bulk_keyword_difficulty",
"se_type": "google",
"location_code": 2840,
"language_code": "en",
"keywords": [
"sports nutrition",
"vegan protein",
"food supplement shop",
"plant based protein"
]
},
"result": [
{
"se_type": "google",
"location_code": 2840,
"language_code": "en",
"total_count": 4,
"items_count": 4,
"items": [
{
"se_type": "google",
"keyword": "food supplement shop",
"keyword_difficulty": 100
},
{
"se_type": "google",
"keyword": "plant based protein",
"keyword_difficulty": 57
},
{
"se_type": "google",
"keyword": "sports nutrition",
"keyword_difficulty": 59
},
{
"se_type": "google",
"keyword": "vegan protein",
"keyword_difficulty": 52
}
]
}
]
}
]
}在items數組中，您可以找到包含關鍵字及其難度分數的對象。
在這里，我們可以看到關鍵詞“food supplement shop”的難度分數很高，為 95，這表明按此搜索詞進行排名會很困難。另一方面，關鍵詞“sports nutrition”的難度分數明顯較低，為 58。
隨后，你需要過濾掉不相關的關鍵詞，并找到可以為你帶來流量的關鍵詞。讓我們詳細看看哪些關鍵詞應該首先排除。
?通常應避免使用搜索量非常低的關鍵字。這些術語表明很少有人（如果有的話）在搜索它們。雖然小眾主題可能會有例外，但投入時間和資源來定位只有一些人搜索的關鍵字是低效的。
? 與特定搜索意圖不匹配的關鍵字。即使關鍵字的搜索量很高，也可能需要與用戶正在尋找的內容或您提供的內容保持一致。例如，如果您銷售運動營養品，如果您主要關注電子商務，那么具有信息意圖的關鍵字短語“什么是運動營養”可能不會直接帶來銷售。
? 與某些產品類別不匹配的關鍵字。包含與您的行業相關但與您銷售或提供的產品不直接對應的關鍵字可能會導致期望不匹配。如果您的運動營養品商店不銷售能量飲料或維生素復合物，則應將其從列表中過濾掉。
?難度分數極高的關鍵詞。難度分數極高的關鍵詞，尤其是那些由主要權威網站或品牌主導的關鍵詞，應謹慎對待。這些關鍵詞通常競爭激烈，可能需要大量時間、精力和資源才能獲得排名，尤其是當您的網站相對較新或域名權限較低時。雖然沒有必要避免所有高難度關鍵詞，但將重點放在中等難度關鍵詞和更容易實現的長尾變體的組合上往往更具戰略性。
如何根據這些建議篩選出關鍵字列表？使用 DataForSEO API 的端點，您可以應用過濾器和排序規則來獲取結果中匹配的關鍵字列表。
讓我們看看如何使用DataForSEO Labs API 的“關鍵字創意”端點中的過濾器獲取相關關鍵字列表。例如，您希望獲取搜索量高于 200 且難度分數低于 50 的關鍵字，這些關鍵字與交易搜索意圖和特定產品類別（在本例中為“運動營養補充劑”）相匹配。
為此，請在請求字段中指定種子關鍵字、位置和語言。您還可以將參數設置closely_variants為 true，以根據短語匹配搜索算法獲取關鍵字。如果您想指定要在響應中獲取的關鍵字數量，請使用該limit參數。
然后，在filters數組中應用以下過濾器：
["keyword_info.search_volume",">",200]
["keyword_properties.keyword_difficulty","<",50],
["search_intent_info.main_intent", "=", "transactional"]
["keyword_info.categories","in",[10118]
?
最后，使用 對關鍵詞進行按搜索量升序排列、按難度得分降序排列"order_by":["keyword_info.search_volume,desc","keyword_properties.keyword_difficulty,asc"]。
請求的結構應如下：
[
{
"keywords": [
"whey protein"
],
"location_code": 2840,
"language_code": "en",
"include_serp_info": true,
"closely_variants": true,
"filters": [
[
"keyword_info.search_volume",
">",
200
],
"and",
[
"keyword_properties.keyword_difficulty",
"<",
50
],
"and",
[
"keyword_info.categories",
"in",
[
10118
]
],
"and",
[
"search_intent_info.main_intent",
"=",
"transactional"
]
],
"order_by": [
"keyword_info.search_volume,desc",
"keyword_properties.keyword_difficulty,asc"
],
"limit": 10
}
]發送請求后，你將得到以下結果：
{
"version": "0.1.20240626",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1804 sec.",
"cost": 0.011,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "07081910-1535-0400-0000-58fb16586240",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1237 sec.",
"cost": 0.011,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"keyword_ideas",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "keyword_ideas",
"se_type": "google",
"keywords": [
"whey protein"
],
"location_code": 2840,
"language_code": "en",
"include_serp_info": true,
"closely_variants": true,
"filters": [
[
"keyword_info.search_volume",
">",
200
],
"and",
[
"keyword_properties.keyword_difficulty",
"<",
50
],
"and",
[
"keyword_info.categories",
"in",
[
10118
]
],
"and",
[
"search_intent_info.main_intent",
"=",
"transactional"
]
],
"order_by": [
"keyword_info.search_volume,desc",
"keyword_properties.keyword_difficulty,asc"
],
"limit": 10
},
"result": [
{
"se_type": "google",
"seed_keywords": [
"whey protein"
],
"location_code": 2840,
"language_code": "en",
"total_count": 125,
"items_count": 10,
"offset": 0,
"offset_token": "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",
"items": [
{
"se_type": "google",
"keyword": "protein whey gold standard",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-16 08:39:54 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 1.12,
"search_volume": 33100,
"low_top_of_page_bid": 0.47,
"high_top_of_page_bid": 1.6,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 33100
},
{
"year": 2024,
"month": 4,
"search_volume": 33100
},
{
"year": 2024,
"month": 3,
"search_volume": 33100
},
{
"year": 2024,
"month": 2,
"search_volume": 33100
},
{
"year": 2024,
"month": 1,
"search_volume": 40500
},
{
"year": 2023,
"month": 12,
"search_volume": 27100
},
{
"year": 2023,
"month": 11,
"search_volume": 27100
},
{
"year": 2023,
"month": 10,
"search_volume": 27100
},
{
"year": 2023,
"month": 9,
"search_volume": 33100
},
{
"year": 2023,
"month": 8,
"search_volume": 33100
},
{
"year": 2023,
"month": 7,
"search_volume": 40500
},
{
"year": 2023,
"month": 6,
"search_volume": 33100
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "gold standard whey protein",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 23,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": null,
"bid": null,
"match_type": null,
"ad_position_min": null,
"ad_position_max": null,
"ad_position_average": null,
"cpc_min": null,
"cpc_max": null,
"cpc_average": null,
"daily_impressions_min": null,
"daily_impressions_max": null,
"daily_impressions_average": null,
"daily_clicks_min": null,
"daily_clicks_max": null,
"daily_clicks_average": null,
"daily_cost_min": null,
"daily_cost_max": null,
"daily_cost_average": null
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=protein%20whey%20gold%20standard&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"popular_products",
"discussions_and_forums",
"video",
"images",
"related_searches"
],
"se_results_count": 9520000,
"last_updated_time": "2024-06-22 19:27:07 +00:00",
"previous_updated_time": "2024-05-12 21:15:29 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 79.1,
"dofollow": 47.2,
"referring_pages": 69,
"referring_domains": 29.7,
"referring_main_domains": 26.8,
"rank": 90.2,
"main_domain_rank": 554.2,
"last_updated_time": "2024-06-22 19:27:19 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-03 10:34:40 +00:00"
}
},
{
"se_type": "google",
"keyword": "proteine whey gold standard",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-15 19:56:43 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 1.12,
"search_volume": 33100,
"low_top_of_page_bid": 0.47,
"high_top_of_page_bid": 1.6,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 33100
},
{
"year": 2024,
"month": 4,
"search_volume": 33100
},
{
"year": 2024,
"month": 3,
"search_volume": 33100
},
{
"year": 2024,
"month": 2,
"search_volume": 33100
},
{
"year": 2024,
"month": 1,
"search_volume": 40500
},
{
"year": 2023,
"month": 12,
"search_volume": 27100
},
{
"year": 2023,
"month": 11,
"search_volume": 27100
},
{
"year": 2023,
"month": 10,
"search_volume": 27100
},
{
"year": 2023,
"month": 9,
"search_volume": 33100
},
{
"year": 2023,
"month": 8,
"search_volume": 33100
},
{
"year": 2023,
"month": 7,
"search_volume": 40500
},
{
"year": 2023,
"month": 6,
"search_volume": 33100
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "gold standard whey protein",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 29,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-20 22:06:32 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": null,
"ad_position_max": null,
"ad_position_average": null,
"cpc_min": null,
"cpc_max": null,
"cpc_average": null,
"daily_impressions_min": null,
"daily_impressions_max": null,
"daily_impressions_average": null,
"daily_clicks_min": null,
"daily_clicks_max": null,
"daily_clicks_average": null,
"daily_cost_min": null,
"daily_cost_max": null,
"daily_cost_average": null
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=proteine%20whey%20gold%20standard&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"images",
"mention_carousel",
"related_searches",
"google_reviews",
"knowledge_graph"
],
"se_results_count": 453000,
"last_updated_time": "2024-06-09 19:17:27 +00:00",
"previous_updated_time": "2024-04-28 19:50:46 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 84.1,
"dofollow": 52.6,
"referring_pages": 74.2,
"referring_domains": 35.7,
"referring_main_domains": 32,
"rank": 116.5,
"main_domain_rank": 585.6,
"last_updated_time": "2024-06-09 19:17:29 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-03 10:34:47 +00:00"
}
},
{
"se_type": "google",
"keyword": "muscle milk protein shake",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-16 22:40:28 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 0.64,
"search_volume": 14800,
"low_top_of_page_bid": 0.34,
"high_top_of_page_bid": 2.13,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 14800
},
{
"year": 2024,
"month": 4,
"search_volume": 14800
},
{
"year": 2024,
"month": 3,
"search_volume": 18100
},
{
"year": 2024,
"month": 2,
"search_volume": 14800
},
{
"year": 2024,
"month": 1,
"search_volume": 18100
},
{
"year": 2023,
"month": 12,
"search_volume": 12100
},
{
"year": 2023,
"month": 11,
"search_volume": 12100
},
{
"year": 2023,
"month": 10,
"search_volume": 14800
},
{
"year": 2023,
"month": 9,
"search_volume": 14800
},
{
"year": 2023,
"month": 8,
"search_volume": 14800
},
{
"year": 2023,
"month": 7,
"search_volume": 14800
},
{
"year": 2023,
"month": 6,
"search_volume": 14800
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "protein shake muscle milk",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 37,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-17 03:04:37 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.12,
"ad_position_max": 1,
"ad_position_average": 1.06,
"cpc_min": 166.8,
"cpc_max": 203.87,
"cpc_average": 185.34,
"daily_impressions_min": 31.11,
"daily_impressions_max": 38.03,
"daily_impressions_average": 34.57,
"daily_clicks_min": 1.33,
"daily_clicks_max": 1.63,
"daily_clicks_average": 1.48,
"daily_cost_min": 246.54,
"daily_cost_max": 301.33,
"daily_cost_average": 273.94
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=muscle%20milk%20protein%20shake&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"shopping",
"organic",
"popular_products",
"people_also_ask",
"featured_snippet",
"related_searches"
],
"se_results_count": 17300000,
"last_updated_time": "2024-06-22 21:38:19 +00:00",
"previous_updated_time": "2024-05-12 23:25:32 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 28.2,
"dofollow": 19.6,
"referring_pages": 26.2,
"referring_domains": 19.5,
"referring_main_domains": 18,
"rank": 66.1,
"main_domain_rank": 574.7,
"last_updated_time": "2024-06-22 21:38:42 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-04 02:12:17 +00:00"
}
},
{
"se_type": "google",
"keyword": "best protein supplement for muscle growth",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-20 02:39:47 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 2.18,
"search_volume": 14800,
"low_top_of_page_bid": 0.6,
"high_top_of_page_bid": 2.07,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 18100
},
{
"year": 2024,
"month": 4,
"search_volume": 14800
},
{
"year": 2024,
"month": 3,
"search_volume": 14800
},
{
"year": 2024,
"month": 2,
"search_volume": 14800
},
{
"year": 2024,
"month": 1,
"search_volume": 18100
},
{
"year": 2023,
"month": 12,
"search_volume": 12100
},
{
"year": 2023,
"month": 11,
"search_volume": 12100
},
{
"year": 2023,
"month": 10,
"search_volume": 12100
},
{
"year": 2023,
"month": 9,
"search_volume": 12100
},
{
"year": 2023,
"month": 8,
"search_volume": 14800
},
{
"year": 2023,
"month": 7,
"search_volume": 14800
},
{
"year": 2023,
"month": 6,
"search_volume": 14800
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": null,
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 47,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-03-25 02:43:12 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": null,
"ad_position_max": null,
"ad_position_average": null,
"cpc_min": null,
"cpc_max": null,
"cpc_average": null,
"daily_impressions_min": null,
"daily_impressions_max": null,
"daily_impressions_average": null,
"daily_clicks_min": null,
"daily_clicks_max": null,
"daily_clicks_average": null,
"daily_cost_min": null,
"daily_cost_max": null,
"daily_cost_average": null
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=best%20protein%20supplement%20for%20muscle%20growth&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"refine_products",
"discussions_and_forums",
"images",
"related_searches"
],
"se_results_count": 29200000,
"last_updated_time": "2024-06-22 22:02:27 +00:00",
"previous_updated_time": "2024-05-12 23:48:56 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 484.9,
"dofollow": 232,
"referring_pages": 454.7,
"referring_domains": 125.2,
"referring_main_domains": 115.3,
"rank": 151.3,
"main_domain_rank": 668.3,
"last_updated_time": "2024-06-22 22:02:47 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-02 10:39:21 +00:00"
}
},
{
"se_type": "google",
"keyword": "dymatize protein",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-20 19:04:03 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 0.89,
"search_volume": 9900,
"low_top_of_page_bid": 1.21,
"high_top_of_page_bid": 2.15,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 8100
},
{
"year": 2024,
"month": 4,
"search_volume": 9900
},
{
"year": 2024,
"month": 3,
"search_volume": 9900
},
{
"year": 2024,
"month": 2,
"search_volume": 9900
},
{
"year": 2024,
"month": 1,
"search_volume": 12100
},
{
"year": 2023,
"month": 12,
"search_volume": 6600
},
{
"year": 2023,
"month": 11,
"search_volume": 8100
},
{
"year": 2023,
"month": 10,
"search_volume": 8100
},
{
"year": 2023,
"month": 9,
"search_volume": 8100
},
{
"year": 2023,
"month": 8,
"search_volume": 8100
},
{
"year": 2023,
"month": 7,
"search_volume": 9900
},
{
"year": 2023,
"month": 6,
"search_volume": 9900
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "dymatize proteins",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 29,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-22 10:05:12 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.13,
"ad_position_max": 1,
"ad_position_average": 1.06,
"cpc_min": 198,
"cpc_max": 242,
"cpc_average": 220,
"daily_impressions_min": 441.73,
"daily_impressions_max": 539.89,
"daily_impressions_average": 490.81,
"daily_clicks_min": 21.45,
"daily_clicks_max": 26.22,
"daily_clicks_average": 23.84,
"daily_cost_min": 4719.34,
"daily_cost_max": 5768.08,
"daily_cost_average": 5243.71
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=dymatize%20protein&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"popular_products",
"people_also_ask",
"related_searches"
],
"se_results_count": 5120000,
"last_updated_time": "2024-06-23 00:59:27 +00:00",
"previous_updated_time": "2024-05-13 01:47:40 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 179,
"dofollow": 119,
"referring_pages": 165.9,
"referring_domains": 47.4,
"referring_main_domains": 46.2,
"rank": 131.6,
"main_domain_rank": 468.5,
"last_updated_time": "2024-06-23 01:01:06 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": [
"commercial"
],
"last_updated_time": "2023-03-07 04:32:27 +00:00"
}
},
{
"se_type": "google",
"keyword": "gold standard whey",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-14 10:59:10 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 1.09,
"search_volume": 6600,
"low_top_of_page_bid": 0.46,
"high_top_of_page_bid": 1.6,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 5400
},
{
"year": 2024,
"month": 4,
"search_volume": 6600
},
{
"year": 2024,
"month": 3,
"search_volume": 6600
},
{
"year": 2024,
"month": 2,
"search_volume": 6600
},
{
"year": 2024,
"month": 1,
"search_volume": 8100
},
{
"year": 2023,
"month": 12,
"search_volume": 5400
},
{
"year": 2023,
"month": 11,
"search_volume": 5400
},
{
"year": 2023,
"month": 10,
"search_volume": 5400
},
{
"year": 2023,
"month": 9,
"search_volume": 6600
},
{
"year": 2023,
"month": 8,
"search_volume": 6600
},
{
"year": 2023,
"month": 7,
"search_volume": 6600
},
{
"year": 2023,
"month": 6,
"search_volume": 6600
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "gold standard on whey",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 34,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-18 03:28:32 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.13,
"ad_position_max": 1,
"ad_position_average": 1.07,
"cpc_min": 173.15,
"cpc_max": 211.63,
"cpc_average": 192.39,
"daily_impressions_min": 179.04,
"daily_impressions_max": 218.83,
"daily_impressions_average": 198.94,
"daily_clicks_min": 6.74,
"daily_clicks_max": 8.24,
"daily_clicks_average": 7.49,
"daily_cost_min": 1296.34,
"daily_cost_max": 1584.42,
"daily_cost_average": 1440.38
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=gold%20standard%20whey&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"mention_carousel",
"related_searches",
"google_reviews",
"knowledge_graph"
],
"se_results_count": 160000000,
"last_updated_time": "2024-06-23 04:38:17 +00:00",
"previous_updated_time": "2024-05-13 04:28:12 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 100.5,
"dofollow": 56.6,
"referring_pages": 85.7,
"referring_domains": 36.9,
"referring_main_domains": 33.5,
"rank": 119.3,
"main_domain_rank": 523.6,
"last_updated_time": "2024-06-23 04:39:53 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-05 21:14:37 +00:00"
}
},
{
"se_type": "google",
"keyword": "whey isolate protein vs concentrate",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-19 23:15:36 +00:00",
"competition": 0.82,
"competition_level": "HIGH",
"cpc": 1.15,
"search_volume": 6600,
"low_top_of_page_bid": 0.02,
"high_top_of_page_bid": 1.61,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 6600
},
{
"year": 2024,
"month": 4,
"search_volume": 8100
},
{
"year": 2024,
"month": 3,
"search_volume": 6600
},
{
"year": 2024,
"month": 2,
"search_volume": 6600
},
{
"year": 2024,
"month": 1,
"search_volume": 8100
},
{
"year": 2023,
"month": 12,
"search_volume": 4400
},
{
"year": 2023,
"month": 11,
"search_volume": 5400
},
{
"year": 2023,
"month": 10,
"search_volume": 5400
},
{
"year": 2023,
"month": 9,
"search_volume": 5400
},
{
"year": 2023,
"month": 8,
"search_volume": 6600
},
{
"year": 2023,
"month": 7,
"search_volume": 6600
},
{
"year": 2023,
"month": 6,
"search_volume": 5400
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "whey protein concentrate vs isolate",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 49,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": null,
"bid": null,
"match_type": null,
"ad_position_min": null,
"ad_position_max": null,
"ad_position_average": null,
"cpc_min": null,
"cpc_max": null,
"cpc_average": null,
"daily_impressions_min": null,
"daily_impressions_max": null,
"daily_impressions_average": null,
"daily_clicks_min": null,
"daily_clicks_max": null,
"daily_clicks_average": null,
"daily_cost_min": null,
"daily_cost_max": null,
"daily_cost_average": null
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=whey%20isolate%20protein%20vs%20concentrate&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"images",
"related_searches"
],
"se_results_count": 5930000,
"last_updated_time": "2024-06-23 03:01:37 +00:00",
"previous_updated_time": "2024-05-13 03:29:43 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 158.5,
"dofollow": 117.4,
"referring_pages": 148.2,
"referring_domains": 56.9,
"referring_main_domains": 50.6,
"rank": 147.7,
"main_domain_rank": 423.3,
"last_updated_time": "2024-06-23 03:02:52 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-05 10:58:14 +00:00"
}
},
{
"se_type": "google",
"keyword": "casein vs whey",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-15 22:24:27 +00:00",
"competition": 0.11,
"competition_level": "LOW",
"cpc": 1.13,
"search_volume": 5400,
"low_top_of_page_bid": 0.05,
"high_top_of_page_bid": 0.77,
"categories": [
10010,
10011,
10014,
10083,
10089,
10118,
10444,
11772
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 6600
},
{
"year": 2024,
"month": 4,
"search_volume": 6600
},
{
"year": 2024,
"month": 3,
"search_volume": 6600
},
{
"year": 2024,
"month": 2,
"search_volume": 6600
},
{
"year": 2024,
"month": 1,
"search_volume": 8100
},
{
"year": 2023,
"month": 12,
"search_volume": 4400
},
{
"year": 2023,
"month": 11,
"search_volume": 4400
},
{
"year": 2023,
"month": 10,
"search_volume": 5400
},
{
"year": 2023,
"month": 9,
"search_volume": 5400
},
{
"year": 2023,
"month": 8,
"search_volume": 6600
},
{
"year": 2023,
"month": 7,
"search_volume": 5400
},
{
"year": 2023,
"month": 6,
"search_volume": 5400
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": null,
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 27,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-21 00:40:16 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.11,
"ad_position_max": 1,
"ad_position_average": 1.06,
"cpc_min": 19.09,
"cpc_max": 23.33,
"cpc_average": 21.21,
"daily_impressions_min": 0.16,
"daily_impressions_max": 0.2,
"daily_impressions_average": 0.18,
"daily_clicks_min": 0.01,
"daily_clicks_max": 0.01,
"daily_clicks_average": 0.01,
"daily_cost_min": 0.14,
"daily_cost_max": 0.17,
"daily_cost_average": 0.16
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=casein%20vs%20whey&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"images",
"related_searches"
],
"se_results_count": 42000000,
"last_updated_time": "2024-06-23 08:03:36 +00:00",
"previous_updated_time": "2024-05-13 06:50:28 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 199.8,
"dofollow": 140.9,
"referring_pages": 182.6,
"referring_domains": 77.8,
"referring_main_domains": 74.7,
"rank": 129.2,
"main_domain_rank": 582.1,
"last_updated_time": "2024-06-23 08:04:50 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-03 11:40:52 +00:00"
}
},
{
"se_type": "google",
"keyword": "best isolate whey protein",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-19 21:40:17 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 2.76,
"search_volume": 5400,
"low_top_of_page_bid": 0.76,
"high_top_of_page_bid": 2.95,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 5400
},
{
"year": 2024,
"month": 4,
"search_volume": 6600
},
{
"year": 2024,
"month": 3,
"search_volume": 5400
},
{
"year": 2024,
"month": 2,
"search_volume": 5400
},
{
"year": 2024,
"month": 1,
"search_volume": 5400
},
{
"year": 2023,
"month": 12,
"search_volume": 3600
},
{
"year": 2023,
"month": 11,
"search_volume": 4400
},
{
"year": 2023,
"month": 10,
"search_volume": 4400
},
{
"year": 2023,
"month": 9,
"search_volume": 4400
},
{
"year": 2023,
"month": 8,
"search_volume": 4400
},
{
"year": 2023,
"month": 7,
"search_volume": 4400
},
{
"year": 2023,
"month": 6,
"search_volume": 4400
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "best whey isolate proteins",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 32,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-03-24 02:07:29 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.11,
"ad_position_max": 1,
"ad_position_average": 1.06,
"cpc_min": 117.03,
"cpc_max": 143.04,
"cpc_average": 130.03,
"daily_impressions_min": 1.36,
"daily_impressions_max": 1.66,
"daily_impressions_average": 1.51,
"daily_clicks_min": 0.11,
"daily_clicks_max": 0.13,
"daily_clicks_average": 0.12,
"daily_cost_min": 13.81,
"daily_cost_max": 16.88,
"daily_cost_average": 15.34
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=best%20isolate%20whey%20protein&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"discussions_and_forums",
"popular_products",
"images",
"recipes",
"related_searches"
],
"se_results_count": 14000000,
"last_updated_time": "2024-05-29 01:15:05 +00:00",
"previous_updated_time": "2023-09-05 21:19:48 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 81.7,
"dofollow": 55.8,
"referring_pages": 75.8,
"referring_domains": 35,
"referring_main_domains": 32.9,
"rank": 92.2,
"main_domain_rank": 561.8,
"last_updated_time": "2024-05-29 01:16:08 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-02 10:12:45 +00:00"
}
},
{
"se_type": "google",
"keyword": "whey hydrolysate protein",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-06-18 13:01:52 +00:00",
"competition": 1,
"competition_level": "HIGH",
"cpc": 2.08,
"search_volume": 2900,
"low_top_of_page_bid": 0.45,
"high_top_of_page_bid": 2.63,
"categories": [
10011,
10014,
10089,
10118,
11772,
12925
],
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 3600
},
{
"year": 2024,
"month": 4,
"search_volume": 3600
},
{
"year": 2024,
"month": 3,
"search_volume": 3600
},
{
"year": 2024,
"month": 2,
"search_volume": 2900
},
{
"year": 2024,
"month": 1,
"search_volume": 3600
},
{
"year": 2023,
"month": 12,
"search_volume": 1900
},
{
"year": 2023,
"month": 11,
"search_volume": 1900
},
{
"year": 2023,
"month": 10,
"search_volume": 1900
},
{
"year": 2023,
"month": 9,
"search_volume": 1900
},
{
"year": 2023,
"month": 8,
"search_volume": 2400
},
{
"year": 2023,
"month": 7,
"search_volume": 1900
},
{
"year": 2023,
"month": 6,
"search_volume": 2400
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "hydrolysates whey protein",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 26,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-24 21:50:45 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": null,
"ad_position_max": null,
"ad_position_average": null,
"cpc_min": null,
"cpc_max": null,
"cpc_average": null,
"daily_impressions_min": null,
"daily_impressions_max": null,
"daily_impressions_average": null,
"daily_clicks_min": null,
"daily_clicks_max": null,
"daily_clicks_average": null,
"daily_cost_min": null,
"daily_cost_max": null,
"daily_cost_average": null
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=whey%20hydrolysate%20protein&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"discussions_and_forums",
"popular_products",
"video",
"images",
"related_searches",
"product_considerations"
],
"se_results_count": 4550000,
"last_updated_time": "2024-05-14 15:30:21 +00:00",
"previous_updated_time": "2024-04-03 19:56:28 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 40.5,
"dofollow": 32,
"referring_pages": 38.5,
"referring_domains": 17.4,
"referring_main_domains": 17,
"rank": 91.6,
"main_domain_rank": 514.9,
"last_updated_time": "2024-05-14 15:30:23 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "transactional",
"foreign_intent": null,
"last_updated_time": "2023-03-05 10:58:14 +00:00"
}
}
]
}
]
}
]
}獲得相關關鍵詞列表后，您就可以開始挑選高潛力關鍵詞了。但如何確定哪些關鍵詞有潛力呢？
首先，考慮所謂的“長尾關鍵詞”。這些是更長、更具體的關鍵詞短語，當訪問者接近購買點或使用語音搜索時，他們更有可能使用這些短語。長尾關鍵詞的搜索量可能低于短尾關鍵詞，但轉化率通常更高，因為它們捕捉到了更具體的意圖。
例如，您可以定位“鍛煉后乳清蛋白”等長尾關鍵詞，而不是定位競爭激烈的關鍵詞“乳清蛋白”。這個關鍵詞更具體，更有可能吸引那些明確知道自己想要什么的訪問者，從而增加轉化的機會。要讓長尾關鍵詞在結果列表中排在第一位，您可以例如按搜索量升序對關鍵詞創意端點中的結果進行排序，或者使用["keyword_info.search_volume",">", value1], “and”, ["keyword_info.search_volume","<", value2] 過濾器應用搜索量范圍。
另一個有效的策略是關注基于問題的關鍵詞。這些關鍵詞通常與用戶意圖非常吻合，非常適合從語音搜索和精選摘要中獲取流量。例如，您可以定位“哪種蛋白粉最適合增肌？”，而不僅僅是定位“蛋白粉”。要從 DataForSEO 實驗室關鍵詞創意端點檢索基于問題的關鍵詞，您可以["keyword", "like", "%what%"]在數組中應用過濾器filters。
最后，不要忽視品牌關鍵詞與產品類別或功能相結合的威力。例如，如果您銷售某些品牌的運動營養補充劑，您可能會定位將品牌名稱與特定產品類型或優勢相結合的關鍵詞。例如，“Optimum Nutrition 乳清蛋白增肌”或“MyProtein 素食蛋白粉”可能是有效的關鍵詞。這些組合通常比通用術語競爭更低，同時仍能吸引高度針對性的流量。要過濾掉 API 響應中的品牌關鍵詞組合，請應用過濾器["keyword", "like", "%name of the brand%"]。
? 定期跟蹤您已排名的關鍵詞的表現。使用 Google Analytics 和 Google Search Console 等工具監控展示次數、點擊率和網站訪問量的變化，以識別任何問題或進展。您可以在 Google Analytics 中設置自定義報告來跟蹤這些關鍵指標。
? 跟蹤關鍵詞指標的變化。跟蹤關鍵詞排名、搜索量和其他指標的變化也非常重要。有各種關鍵詞工具可用于此目的。通過監控關鍵詞排名，您可以快速識別任何下降并采取相應的措施。
? 分析網站的用戶互動指標。了解用戶到達網站后如何與網站互動對于優化內容和用戶體驗至關重要。通過分析跳出率和參與度等指標，您可以深入了解網站滿足用戶期望的程度。高跳出率或低參與度表明訪問者沒有找到他們想要的內容，或者內容需要更具吸引力才能讓他們感興趣。這種反饋表明需要進行內容優化。
? 監控競爭對手的關鍵詞表現。定期分析競爭對手的關鍵詞，以確定差距和機會。這些信息可以指導您的關鍵詞選擇和內容開發，以超越競爭對手。為此，您可以使用 DataForSEO Labs API 排名關鍵詞端點來獲取有關競爭對手關鍵詞的廣泛數據。
? 不要忘記內容更新。定期更新和刷新現有內容，以保持其相關性和吸引力。搜索引擎喜歡新鮮內容，用新信息和關鍵詞更新舊帖子可以提高排名。進行內容審核，以確定可以從更新中受益的過時或表現不佳的內容。
結論 在電子商務行業進行有效的關鍵詞研究可能具有挑戰性，但并非不可能。成功的關鍵在于采用數據驅動的方法，關注關鍵詞潛力，避免隨意假設。
利用對關鍵詞指標的深入評估，從各種可靠來源獲取數據并對其進行優化，將產生最精確的結果。基于高級過濾技術和排序算法的復雜關鍵詞過濾方法使您能夠快速識別高潛力關鍵詞。按類別對關鍵詞進行分組并正確評估搜索意圖將確保您的內容與用戶積極尋找的內容相符。這就是數據驅動的關鍵詞研究的意義所在。
此清單可作為您實現電子商務網站頂級搜索結果的路線圖。但是，為了最大限度地發揮其效力，您需要利用數據驅動的 SEO 工具的強大功能。
幸運的是，在 DataForSEO 中，我們有一套全面的 API，可用于深入的關鍵字研究等：
關鍵字數據 API，用于查找新的關鍵詞機會和搜索量； DataForSEO Labs 批量關鍵詞難度 API，用于評估關鍵詞難度； 排名關鍵詞 API，用于獲取競爭對手的關鍵詞數據； 搜索意圖端點，用于詳細評估關鍵詞的搜索意圖。 立即利用我們的 API 的強大功能并在電子商務競爭中取勝！
原文鏈接：Gain a Competitive Edge: Data-Fueled Keyword Research for E-commerce